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Top 5 Reasons Why Your E-commerce Business Needs a Mobile App

Tuesday, 17 July 2018 08:01

Today is a great day to talk about your e-commerce business. In your online business, which online platforms do you use? What key features do they have? This article can help you to figure out the growth area of your online business. There is a great way to kill two birds with one stone – with a mobile app, you can boost your sales and also increase customer loyalty to your brand.

Today, we present top 5 reasons why your e-commerce business needs a mobile app, and a couple of useful solutions for the functionality of an ideal app.

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1. Grow your online audience

The advantages of mobile apps over desktop platforms are obvious – mobile apps are much more convenient to use, you do not need to remember a web address or password, and the app is always at hand.

Social media integration will expand your audience to other networking platforms, notify users about latest updates and make the registration process much easier for potential users. Just like this:

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Screenshots from AliExpress mobile app (see on Google Play / App Store )

2. Mobile apps boost customer loyalty

If a user downloads your app, the potential buyer is highly likely to return to your online store soon.

Just imagine: a potential customer always sees the logo of your app on his phone; this would remain in his memory for a long time.

Also, with the notification feature, your customers will always be up to date with all the latest news and sales. And if you are offering a coupon with a little discount for downloading the app (as has long been practiced by many giants like AliExpress), the customer is most likely to take advantage of such an opportunity.

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Screenshot from AliExpress mobile app (see on Google Play / App Store )

P.S. You can also add a feature for awarding points for each order, which the user can exchange for nice bonuses (T-shirts with logo, discounts, etc.).

3. Help customers to locate you and all the necessary information about your products

Another great idea is to use the basic functions of a smartphone for your app. Thanks to smartphone integration with GPS, you can offer a potential buyer the most up-to-date information based on regions: nearest stores, current assortment of goods, promos, etc.

You can also use the smartphone camera to scan the barcode, which would help find all the information about a product (stock, composition, weight, etc.).

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Screenshot from Foerch mobile app (see on Google Play )

4. Get feedback 24/7

With the comment and rating features of an app, you can easily receive any kind of feedback from buyers, such as mobile app rating, product reviews and feedback on the level of service in your online store.

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Screenshot from iHerb mobile app (see on Google Play / App Store )

5. Make the shopping process as pleasant and convenient as possible

When it comes to e-commerce, difficulties and inconveniences must not be allowed. Make your potential customers enjoy the shopping process by implementing all the necessary user convenience features. If this is done your conversion rate from potential customers to buyers will grow quickly.

Let your app be concise - share only the most necessary information. Add the easiest and most popular payment methods, develop a simple and user-friendly design.

The "buy later" feature would also be very useful. Let potential buyers note and store the items they liked, so that they could easily find and order them later.

In addition, you can offer your customers related products. Let's say your client ordered paint, so why not offer him a brush?

Screenshot from iHerb mobile app (see on Google Play / App Store )

And these are only some of the most basic functions that would help you boost sales and attract new potential buyers. We at IntexSoft are always ready to develop a unique mobile app that fully meets your business goals. Do you already have some fresh ideas about your new app? Do not hesitate to contact us!


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