Shopping is a woman’s thing, right? Well, not anymore. Nowadays, the Internet has a great variety of online stores with a wide range of tech gadgets which can glue any man to the screen for hours. There are numerous stores catering to kids, parents, and teenagers as well. People can’t really say online shopping is a niche market aimed at a small, select audience anymore.
We are not going to talk about the advantages of eShops, since we know how the system works. We want to describe the main features of online stores that could help your online business flourish. There are no universal features to guarantee your eShop can become popular; however, there are several desirable options not to be ignored.
Product images are essential for e-commerce store success. Customers won't buy your products with poor quality pictures, and sales aren’t going to soar. Photos should be high quality. It is a good investment, especially if you are selling consumer items, to get a professional photographer to take high-quality photographs of your goods.
Fast Search Engine
Your clients have a need for speed. Creation of an advanced search option for your shop helps users search for products quickly and easy. Also, you can make navigation clear; so your customers are able to navigate via categories and browse by price and brand names.
The core of an online shop is the cart and its transaction handling. This component is necessary to allow the customer to add one or more items to his/her cart, and then pay and place the order. You need to pay special attention to these tools since, in most cases, customers can refuse to buy. To minimize these losses, this functionality should be carefully designed.
There is an interesting fact that approximately 50% of online users abandon a website if it takes more than three seconds to load. No matter how beautiful your store may be, if it’s slow, your conversion rate drops dramatically. To avoid this, you need to create a design to load all of its assets quickly. Otherwise, you can see a very high bounce and exit rates.
Secure Online Shopping
Make sure your eShop is built on a solid platform. In the digital age, keeping customer data secure is another incredibly important asset. It's necessary especially when it comes to building a reputable brand. Build your customers trust in you.
There's nothing more influential than other people's opinions. Customer reviews are a good way not only to increase the brand reputation but they can also be a way for you to gather any negative feedback. Furthermore, reviews are great for SEO as they are able to increase the brand reputation on the Internet.
You deal with many customers from all over the world and each of them has their own preferred payment system. There may be technical limitations to a payment method. That’s why it is better to clarify payment options in advance. In most cases, online stores use credit and debit cards, gift vouchers, cash on delivery, PayPal, etc. as their main payment systems. Payment details should be displayed on the home page in plain sight.
Customer Support and Chats
Sometimes, when customers have a problem, they would prefer to have someone who can help them immediately. 24/7 hotlines and live chats are highly appreciated forms of value-added customer service.
If you want to sell both day and night, you need to provide 24-hour customer service to solve different pre- and post-sale questions. Users can go online from their offices or from home. A purchase and any accompanying enquiry may come at any time of the day.
A “Wish List” allows users to save products from the online store and return at a later date to purchase them. When your clients have the option to arrange their items the way they want, the resulting customer satisfaction is much higher.
Delivery and Returns
Delivery and return options are essential features of the online store. It helps you build customer trust in your brand. The delivery and return information page(s) can be found at the footer of an online shop website. If you are a clothing retailer, this information is particularly important, since this industry sees a high volume of items returned.
The eStore should be convenient for both the buyer and the seller. To become a strong competitor in the modern online market, it’s a smart move for you to invest in a website to bring the product to the consumer, make itself readily available for information and provide a seamless shopping experience your clients keep coming back to.