Today, people have a great variety of stores, where they can find food, home decor, clothes, different technical devices and much more. What to buy first? It is possible have the problem of getting lost in huge shops and boutiques and forget what you came for. Fortunately, we can remedy these issues for shoppers. With the emergence of e-commerce as a powerful force in the retail landscape, the dream of creating your own eShop has never been more attainable. Starting your online shop may seem daunting, but getting it up and running doesn’t have to be difficult. We prepared useful advice to help you to create your own eStore.
Step 1. Find your niche
Before you decide to build an online store, you need to choose a focus and determine what to sell. Take a little time to do some market research. With incredible online competition, you should be one step ahead of the pack. Use your competitors to shape your own platform. Take inspiration from what they’re doing best and aim to beat them where they’re failing. What you sell is up to you, but a good rule of thumb is to create something so great you would buy it.
Step 2. Have a unique ideas
Being creative and selling something people didn’t know they needed should be your main point. Create something as simple as a store with only yellow home decorations, or unusual bottles or make your own big product. Use Pinterest, Ebay, Amazon or other websites to gain inspiration and see what you can do to invent the next must-have widget.
Step 3. Create a lot of product images
Take images of the products you are going to include. If needed, create new pictures of goods to make them really attractive and accurate.
Step 4. Make product descriptions
Descriptions are your salesmen. If you don't have a sales representative to answer your shop visitors questions, product descriptions are a great option for you. Everything about your product a customer might ask needs to be there including for example, size, colors, materials, weight, length, price and so on.
Step 5. Create a clear navigation
Try to make navigation as clear as possible to allow visitors to easily find what they’re looking for. For example, create a ‘What’s new’ category. Your regular clients want to see the latest collection and don’t want to browse the old stuff while searching for new products. Add a ‘New products’ tab in the main navigation and try to make it more visible to attract new visitors. The great instance is H&M with its ‘New Arrivals’ subcategory for each of their main categories: women, men, kids. From there, users are able to filter products based on category, size, color, or trend. Don’t forget about the pages “About us,” “Contact,” “Disclaimer,” “FAQ,” “Return policy,” “Sales,” etc.
Step 6. Make unique selling proposition
There are about 650,000 eCommerce websites. Competition is growing every day. That's why you should create your own awesome unique selling proposition to get new customers and increase your sales.
Every shop has that “something” setting it apart from others. For example, special offers, sales, or coupons. You need to determine what unique things you can create for your audience.
Step 7. Establish shipping option
Which countries do you ship to? Are you going to provide free shipping to your customers? If there is one thing users hate the most, it’s not knowing the shipping time and cost. If you are going to ship abroad, you should check the necessary regulations for each country you are shipping to. If you don’t have enough time to do it, you can hire a special consultant who can explain everything to you.
Step 8. Set Up on Social Media
When running an online store, you definitely need to have a social media presence. This is how many people find out about your products for the first time. It’s essential to establish compelling profiles with the necessary information and links. Try to get the same username and icon for all the social sites allowing people to easily recognize you.
You should put a lot of effort and time into setting up an online store to get high results. This ensures you make the biggest impact in your industry. The bigger the impact, the greater the sales – and the greater the chance you have to actually make this enterprise work.