Starting a New Business: What For?

Sergei Terekhov

Written by Sergei Terekhov | Friday, 01 June 2012

If you are an early-stage startup or just thinking of it consider the following question: “What for?” You need to definitely know the reason why you are doing that. This will drive you to the rightly designed product or service and keep you inspired and passionate about what you are doing. That’s why it is so important to ask yourself this question and bear the answer in mind all the way to success.
If your answer is making business or money, you are unlikely to succeed because “...where your treasure is, there your heart will be also”. As a result you'll be more thinking not of a great product but about profit, cutting costs, etc. And your clients will feel that. People can easily identify when someone just makes money on them. They don’t like that. So if you are going to make money then you’d better get employed to a mint. Probably it is there you could do what you are devoted to never better. But don’t waste your time on a startup and a new venture, that won’t succeed if it is not only a counterfeiting, of cause ;)
Your answer should be making the world better or making sense instead. Solving some problem or establishing a new possibility is the key to success. Such a goal will be your primary driver which will provide you with enough power and passion. You could even not eat or sleep until you solve the problem and your solution will be designed especially for that resulting in a new product or service. People will definitely appreciate it because your product will make them happier.
Just recover Martin Luther King Jr. Do you think his main motivation was popularity? I don’t think so. Or Apple... Was their primary goal to make more profit? Yes, of cause it was their goal :) But I don’t think it was their primary goal. So why did they change the world? How did they manage to do that? The answer is they were passionate about changing the world not about making money or becoming more popular but about changing the world and making it better. I’m sure if you recall your friends you’ll see that the majority of the successful ones are just fans of what they do and money is not their primary goal.
Keep that in mind when you design your product or service and prioritize your tasks. Your offering, whether a software product or marketing service, is just a means of solving people’ problem and making the world better.

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